It is not necessary to send Christmas cards to business clients, which is why making the commitment is a way to set one’s business apart from its competitors. The Christmas card list should be selected by balancing the importance of each relationship against the time commitment for writing each card, since handwritten cards make a much bigger impression on the recipients. Businesses with a diverse workforce or clientele may wish to target more holidays with their greeting cards, or simply defer to a more generic holiday greeting card. The message should be brief, and avoid overtly commercial content.

Christmas Cards a Competitive Advantage

During periods of recession, holiday cards may seem like a good expense to cut. However, savvy entrepreneurs will recognize that as greeting cards become less common, they become a better competitive advantage. Typical business mail includes bills, checks, solicitations, and other documents that must be acted upon to keep the business running. Christmas cards carry no obligation; rather, they are passed around offices and displayed prominently by consensus. The employees that look at the cards will have one more positive association with the businesses that sent them.