Business card design is frequently given short shrift by new entrepreneurs and experienced business owners alike. Unless the business specializes in graphic design or marketing (and sometimes even when it does), the design of this pocket marketing tool falls low on the list of budget items. Desktop publishing makes it easy to quickly create and print a card from a home computer. However, a business card which is not designed well is often tossed into a desk drawer or Rolodex after the networking event, and does the business no good whatsoever.
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Business card design must strike a balance: it must stand out, but it should be enough like all the other cards out there that it won't be a nuisance to the people that receive it. Jacci Howard Bear, About.com's desktop publishing guide, wrote a thorough overview of business cards in which she discusses the parts of a business card. There is a tremendous amount of important information to be considered when designing this pocket marketing tool, and some decisions will lead to a card that never sees the light of day.
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