Items of a promotional nature are often given out free at trade shows and as bonus gifts when customers buy regular merchandise. The aim is to generate leads and to reward customers who patronize the business. The question is whether the expenditure on these giveaways produces business results in the form of increased sales. Or is it all just a waste of money that could be better used on other marketing efforts?

The short answer is that promotional giveaways can produce results if the campaign is carefully developed and implemented.

Plan Your Promotional Giveaway Campaign

Clarify your ideas and prepare a detailed campaign plan: