Advertising is promoting your product or service to your client base for information, sales or brand recognition. Other reasons might include management or company changes. Today there are many avenues to advertise in. What is best for your small business? That answer depends not only on type but must include time and cost implications. As a small business, you must assess how much money you are willing to spend and how much time you are will to donate which will ultimately dictate the advertising avenue you choose. Another question you must answer is; where does your client hang out and who are they? As an example, if you cater to the young then social media might be the best place to advertise. However, if the age group is 60+, then hard print, radio and news might be your target advertising medium. Below is a listing of the more popular forms and their uses. Pick the ones that your small business might use effectively and evaluate if they fit within your customer reach, cost and time constraints.
Broadcast Advertising
Including television and radio, this is old school marketing to a large segment of people. Costs depend on timing, duration and channels the advertisement is broadcasted and can become costly. Radio can be focused depending on the chosen station and seems to be a choice for small business owing to a cost effective application, if managed effectively. Again, the costs can vary depending upon the time slot and length.
